BLK — Beyond Limits Known

BLK — Beyond Limits Known is a fitness brand rooted in the idea of human metamorphosis — that strength comes from transformation, not permanence. The identity system explores discipline, motion, and evolution, merging physical performance with visual narrative. 

The project encompasses a complete visual identity and communication strategy where design, light, and energy converge to express effort and growth. Built for individuals who see training as a process of reshaping self, BLK’s identity transforms routine into ritual and effort into visual expression.